One of my favorite and most popular articles ever. Enjoy it for the first time if you haven’t yet gotten a chance to read everything in the archives…enjoy it for a second time if you have!

Are You Experienced?

Ask any high school aged boy what secret power he’d like to have, and I’ll bet that x-ray vision tops the list.  Wonderbra, through the power of augmented reality and one the coolest ad campaigns I’ve seen in a long time, has brought x-ray vision to mobile….for women (sorry boys…)!


Part of the problem of selling a bra is that it might not be so clear how the bra would look underneath different shirts, blouses, and dresses.  Coupled with the wide range of different Wonderbras (seven different types!) these two problems demanded a special solution and Wonderbra’s response was fantastic.

Using the special “decoder” app, women can scan print, web, and even video ads made by Wonderbra to see which bra the model is wearing.  It’s a type of augmented reality that helps to promote the company by both encouraging application download and encouraging time investment.  According to the advertisement…

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