Inefficiency Infographic

The infographic below tells a story about how to curb inefficiency through:

  1. Prioritizing Optimization
  2. Using Data-Driven Approaches
  3. Adding Video
  4. Optimizing for Mobile
  5. Optimizing Social Media

While there is certainly some information here on the importance of user research, I’m disappointed that the main goal here was to talk about optimization, graphics, and content and not usability.  When will user-centered design be seen as a solution?  Like I noted yesterday, this entire infographic focuses only on driving traffic, but doesn’t focus nearly enough on what to do once the users are at the site nor what to do with them when they want to leave.

I suppose this is a step in the right direction, but I’m disappointed.

What do you think?https://i0.wp.com/www.demandgenreport.com/images/stories/KSuIkT.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s